Which would NOT be recommended to foster a digital culture?

• A. Make changes visible
• B. Increase employee isolation
• C. Journey management
• D. Communication

Answer: (B)

Fostering a digital culture relies on openness, collaboration, and clear communication about how digital initiatives unfold. Making changes visible supports transparency—people understand what’s changing, why it’s happening, and how it will affect their work. This helps build trust and buy-in and keeps everyone moving in the same direction.

Journey management provides a structured approach to digital change, with a plan, milestones, governance, and accountability. It reduces confusion, sets expectations, and helps teams manage transitions smoothly rather than reacting ad hoc.

Communication is the engine that keeps a digital culture alive—ongoing dialogue, feedback loops, and knowledge sharing break down silos and accelerate learning and adaptation.

Increasing employee isolation would undermine all of these: it shatters collaboration, hides information, and reduces engagement, making it harder for a digital culture to take root.