Which three criteria comprise the Johnson and Scholes strategy evaluation framework?

• A. Suitability, Feasibility, Acceptability
• B. Relevance, Profitability, Sustainability
• C. Value, Risk, Return
• D. Alignment, Capability, Acceptance

Answer: (A)

This framework evaluates a chosen strategy along three dimensions: suitability, feasibility, and acceptability. Suitability asks whether the strategy fits the external environment and internal capabilities, aligning with the organization’s goals and the opportunities or threats identified. Feasibility looks at whether the organization has or can obtain the necessary resources—financial, human, technical, and organizational—to implement the strategy, including timing and practicality. Acceptability considers whether the expected outcomes meet the expectations of key stakeholders, weighing potential returns, risks, costs, and social or environmental impact.

These three dimensions collectively capture fit, practicality, and stakeholder acceptance, which is why suitability, feasibility, and acceptability is the standard trio in Johnson and Scholes’ framework. The other option sets don’t form this complete and commonly used triad, as they mix outcomes like profitability or sustainability with terms that don’t correspond to the evaluative lens the framework uses.