Which three criteria comprise Johnson and Scholes' strategy evaluation framework?

• A. Relevance, Profitability, Sustainability
• B. Suitability, Feasibility, Acceptability
• C. Alignment, Capability, Acceptance
• D. Value, Risk, Return

Answer: (B)

Three criteria evaluate strategic options in Johnson and Scholes' framework: suitability, feasibility and acceptability. Suitability asks whether the option fits the organization's strategic objectives and responds appropriately to the external environment—does it address the right problems and opportunities? Feasibility looks at whether the organization has the resources, capabilities, and time to implement the option—would it realistically work? Acceptability focuses on stakeholder expectations and the balance of risks and rewards—are the financial, social, and strategic outcomes likely to be acceptable to those affected? Together, these criteria ensure an option is well-mosed: it matches goals, can be delivered, and will be acceptable to key parties. Other sequences like relevance, profitability, sustainability or values like alignment, capability, acceptance don’t form this particular framework.