Which strategic approach analyses the market?

• A. Traditional approach
• B. Market led
• C. Resource
• D. Internet of me

Answer: (B)

Market-led strategy centers on analyzing the market—understanding customer needs, market size and growth, trends, and competitive dynamics—and using those insights to shape objectives and actions. This external, market-driven view relies on market research, segmentation, demand forecasting, and competitor analysis to guide decisions, making it the clear choice for a question about analysing the market.

The traditional approach tends to be more internally oriented, focusing on production capabilities and efficiency. The resource-based view emphasizes internal resources and capabilities as the source of advantage rather than market signals. The Internet of me isn't a standard strategic framework for market analysis and doesn’t describe how to study the market.