Which statement best describes a core competency?

• A. Threshold - enable you to compete in the market
• B. Core - things that are difficult for competitors to emulate
• C. A marketing tactic
• D. A product feature

Answer: (B)

A core competency is a capability the firm performs exceptionally well, spanning multiple activities and often tying together people, processes, and knowledge to create unique value. It provides a source of sustained advantage because rivals find it hard to imitate. It’s more than a single product feature or a promotional tactic, and it isn’t just a minimum requirement to enter a market. So the statement that describes a core competency as something that is difficult for competitors to emulate best captures the idea.