Which option best describes Porter's focus strategy?

• A. Cost leadership
• B. Focus
• C. Differentiation
• D. Market expansion

Answer: (B)

Porter's focus strategy concentrates on a narrow market segment and aims to win by tailoring offerings to the specific needs of that segment. Within that segment, a business can pursue a cost focus (becoming the low-cost provider for the segment) or a differentiation focus (providing unique features that matter to that segment). This makes the approach distinct from broader strategies that target the entire market.

The other options describe broader approaches not limited to a single segment: cost leadership seeks the lowest cost across the whole market, differentiation targets a broad audience with unique attributes, and market expansion focuses on growing the overall market rather than narrowing the target.