Which of the following is the CSR strategy that goes beyond and proactively addresses issues?

• A. Reaction
• B. Defence
• C. Accommodation
• D. Proaction

Answer: (D)

Proaction in CSR means anticipating issues and addressing them before they arise, integrating social and environmental concerns into strategy rather than waiting to react. This approach goes beyond compliance or simply defending or accommodating concerns; it actively shapes outcomes, engages stakeholders early, and often involves innovative actions that prevent problems and create long‑term value. For example, a company might proactively identify potential social risks in its supply chain and implement preventive measures—such as improving worker welfare, sourcing sustainably, and collaborating with industry standards—before regulators or activists demand changes, then report progress transparently. In contrast, simply reacting waits for issues to occur and respond after the fact; defending strives to resist criticism; accommodation meets some demands without driving broader change. Proaction is the best fit because it seeks to prevent issues and shape the social landscape, not just respond to it.