Which of the following is one of Porter's Five Forces?

• A. Bargaining power of customers
• B. Market development
• C. Threat of new entrants
• D. Forecasting

Answer: (C)

Porter's Five Forces framework analyzes profitability by looking at five sources of competitive pressure. One of these forces is the threat of new entrants, which captures how easy it is for new competitors to enter the market and challenge incumbents. When entry barriers are low—lower capital needs, accessible distribution, weak brand loyalty, or favorable regulation—new players can enter more easily, increasing rivalry and squeezing profits. The other options do not come from Porter's framework, as market development and forecasting are not part of the model.