Which of the following is a CEO role in the digital age?

• A. Head of marketing
• B. Creator or vision and mission
• C. Risk manager
• D. Compliance officer

Answer: (B)

In the digital age, leadership hinges on shaping the direction and purpose of the organization. The main idea being tested is that the CEO’s distinctive duty is to create and communicate a clear vision and mission that guide how the company uses digital technologies, allocates resources, and motivates people through rapid change. A strong vision acts as a north star for strategy, culture, and transformation, helping the organization decide where to invest in data, platforms, and new business models while staying true to its purpose.

The other roles—such as leading marketing, managing risk, or enforcing compliance—are crucial functions that support operations and strategy, but they do not define the organization’s overarching direction at the top. A CEO who crafts a compelling vision and mission sets the tone and priorities for everything the company does in the digital era.