Which of the following is the first step in the 8-step process for leading change?

• A. Create a guiding coalition
• B. Develop a change vision
• C. Establish sense of urgency
• D. Communicate the vision

Answer: (C)

In change leadership, the first step is to create a sense of urgency about the need for change. This is the starting spark that overcomes complacency and motivates people to engage with the initiative. By highlighting the real threats or opportunities driving the change, you capture attention, justify the investment of time and resources, and build momentum for action across the organization. Once this urgency is established, you can form a guiding coalition to lead the effort, then develop and communicate a compelling vision, and so on.

If urgency isn’t established, even a strong plan or a capable coalition may falter because there isn’t enough drive or attention to mobilize the organization. The guiding coalition tends to come next, the change vision is developed after that, and the vision is communicated once it’s clear.