Which metric describes the degree to which a user has engaged with the organization?

• A. Scale
• B. Active usage
• C. Engagement
• D. Retention

Answer: (C)

Engagement describes how actively and how often a user interacts with what the organization offers. It goes beyond simply using a product or returning over time; it captures the depth and breadth of interactions, such as how frequently a user logs in, what features they use, how long they stay, and how they engage across channels. This combination of frequency, duration, and variety best reflects the overall level of involvement a user has with the organization.

Retention tells you whether users come back over a period, but not how engaged they are during those visits. Active usage indicates current use, but it may miss whether the user is exploring multiple features or interacting meaningfully. Scale isn't specifically about the degree of user involvement. So measuring engagement gives the most complete picture of how much a user has connected with the organization.