Which digital traction metric measures the breadth of audience or scale?

• A. Scale
• B. Active usage
• C. Engagement
• D. Conversion rate

Answer: (A)

Breadth of audience or scale is captured by measuring how large and widely your audience is. This metric looks at the overall size of the reach—total users, reaches, impressions, or geographic spread—showing how broad your footprint is in the market. It’s about how many people you can potentially engage, not how deeply they use the product.

That’s why this option fits best: it directly quantifies the size and reach of the audience, which is what “breadth” or “scale” refers to. The other metrics focus on different aspects: active usage gauges how often people use the product, engagement measures how involved users are during their interactions, and conversion rate looks at what proportion of users take a desired action.