Which description best defines Corporate Strategy (strategic)?

• A. How to successfully plan in the market
• B. Day to day management of the organisation
• C. Highest level of strategy, focuses on which businesses and markets the organisation should operate within
• D. Strategies that evolve in response to unexpected events

Answer: (C)

Corporate strategy deals with the overall direction of the organization and the choices about which businesses to own and which markets to operate in. It sits at the top level, guiding the portfolio of businesses, how resources are allocated across units, and decisions like diversification, acquisitions or divestments, and geographic footprint. This is about determining where the company should compete and how the different parts fit together to create value. By contrast, planning in the market focuses on competitive moves within a single business area, day-to-day management is about operations, and strategies that evolve in response to unexpected events describe adaptive or emergent strategies rather than deliberate portfolio decisions.