Which activity supports fostering a digital culture?

• A. Staff training
• B. Communication
• C. Quarterly budgeting
• D. Market expansion

Answer: (B)

Fostering a digital culture relies on how people interact and share information. Open, ongoing communication creates a shared language, transparency about digital initiatives, and a space for quick feedback. This daily flow of messages and updates helps teams collaborate across tools, learn from one another, and align on priorities, which gradually embeds digital ways of working into the organisation’s norms.

Staff training is important for building the skills to use digital tools, but it doesn’t by itself establish the collaborative norms and openness that define a digital culture. Quarterly budgeting and market expansion relate more to planning and growth than to shaping how people interact and work digitally.