What is a Mission Statement?

• A. A short-term financial target.
• B. A description of the company's products.
• C. Statement in writing that outlines the organisation's mission.
• D. A compliance certificate.

Answer: (C)

A mission statement is a written declaration of an organization's purpose. It explains why the company exists, who it serves, what it does (the products or services it provides), and the approach or values it follows. This clarity helps guide strategic choices and communications, so employees and external stakeholders understand the organization's focus and commitments.

Why this option fits best: it describes the organization’s mission in a concise, purposive way in writing, which is exactly what a mission statement is meant to do. It isn’t simply listing products, which would describe offerings rather than purpose. It isn’t a short-term financial target, which is a goal or objective. It isn’t a compliance certificate, which verifies rules adherence.