What does the platform (r)evolution describe?

• A. Global platforms becoming harder to establish
• B. Cloud computing eliminates platforms
• C. Global platforms becoming easier to establish and cheaper to run
• D. Traditional software licensing drives platforms

Answer: (C)

The platform (r)evolution centers on how digital platforms are becoming easier to establish and cheaper to run across the globe. This shift is driven by cloud computing, scalable infrastructure, open APIs, modular architectures, and vibrant ecosystem dynamics that let many participants (developers, users, partners) join and benefit from the platform quickly. Because costs to scale and reach new users fall, platforms can grow globally with less upfront capital, creating network effects that amplify value for everyone involved.

So, the idea is that platforms are enabled to launch and expand more cheaply and widely than before, which matches the option stating global platforms becoming easier to establish and cheaper to run. The other notions—harder to establish, cloud eliminating platforms, or licensing driving platforms—don’t fit this view.